WCP Launches Custom News Channels
RENO - August 1, 2009 - World City Press (WCP) launches
the first low-cost news channel program that delivers millions
of targeted readers using a demographic filtering process
for IR awareness campaigns.
The media program was developed in response to a growing
demand for a measurable ROI when companies attempt to reach
massive numbers of readers and investors alike in a fast,
"There's nothing that compares to our Custom News
Channel program," boasts Eric Stevenson, founder of
World City Press. "We can deliver any company's message
to a targeted audience of from 2 to 7 million readers in
a matter of days for less than 1/2 a-cent per reader on
some of the best news and financial sites the web has to
offer. I'd like to see you do that with email!"
Dubbed Custom News Channels, WCP organized hundreds of
top brand, high-traffic news and financial sites which were
grouped into categories to deliver targeted media campaigns
according to business sector. The development takes into
consideration the growing demand for a measurable form of
IR awareness campaign to justify the expenditure to an agency's
"Demographic filtering lets us display our customers'
message only to readers interested in the topic," said
Stevenson. "Not one impression is wasted!"
The media program uses standard IAB displays to assure
access to top-brand sites' various pages where sometimes
only one size of display will work, controlling the deliverable
creative in such a way that it assures high-quality, targeted
readership in a cost-effective manner. Visitor information
allows for displaying the media creatives according to the
readers interests so the message is only seen by people
interested in the topic itself and by monitoring their results
in real time, a campaign can dramatically increase the ROI
by only displaying those creatives readers react to the
Studies of eye movement on a page show that certain page
locations are hot spots but taking a deeper look into how
people view webpages, layouts also play a role in where
readers look. By displaying the media creatives one to a
page per visitor, we're able to track which media creatives
deliver the highest response by measuring the campaign on
a site-by-site basis. Through early traffic analysis during
a campaign we can determine which media creatives perform
best, at what time of day and on which sites and filter
the balance of the campaign so that ROI is optimal.
Custom News Channels are available in standard and premium
channels in the US and CA. The campaigns are bundled by
site/visitor categories which are available for business,
technology and health in standard demographic configurations.
Premium channels provide wider choices of demographic filtering
that permitted WCP to set up 'specialty channels' for Oil
& Gas and Mining as well as the three industry sectors
offered in our standard custom news channel program.
"There's an awful lot of buzz in the IR and PR communities
about the use of social media to create chatter about companies
or their products," said Stevenson. "But you have
to have a catalyst that can generate a wave of social interest
online and our custom news channels fit the bill to a T.
It's like a bomb of information only your controlling the
blasts direction, reaching millions of readers who are already
interested in a topic."
IR awareness campaigns are becoming more challenging than
ever and yet trying to measure their results in order to
justify the expense can be difficult. That's especially
the case when smaller companies are involved. Today, IR
agencies face such challenges with few resources at their
disposal which can deliver measureable, cost-effective results.
Companies face image problems when couched by the public,
or press, as lacking in social responsibility and many attempt
to combat it, yet few can turn it to their advantage. That's
where WCP's custom news channels can help by creating cost-effective,
mass-market campaign delivery to targeted audiences while
providing campaign measurement for an agency's customer.
If used as a catalyst for social media, the brand value
can reflect in even higher response rates.
For further information or to request our Rate Sheet, please
call us at the number shown below. You can also download
News Channel PDF file before calling. When you call
we will provide a free, in-depth consultation on how our
Custom News Channel Program can benefit your company.
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