Science or Art
Producing news features
requires crafting stories that fulfill objectives, what
ever they may be. It requires an architectural approach
to media presentation that wins the balance of drawing interest
to a topic publishers are willing to accept while inducing
readers to act.
News feature production houses primarily rely on meeting
the editorial calenders of publishers, such as submitting
a feature story on lawncare for a newspapers' home and garden
section according to its spring editorial calendar. But
World City Press is more than that, we don't rely on editorial
calendars - we produce feature news stories on current topics
the media is covering that relates to our customer.
Anyone can push a story on the basis of a publisher's editorial
calendar, but that's just one source. What about the rest
of the market? How do you both produce news features and
distribute them when your customer is looking for a regional
play? We can do that too.
At World City Press, news features are written with editors in mind, providing
late-breaking news of interest publishers are looking for
today - not a month from now - and we do it using what most
production houses would consider a bold and risky tactic
- writing news publishers would accept for immediate publication
as a feature editorial.
Our news format works because we publish news
every day across 132 major market news sites that make up
our global news network. We are the largest independent
online news network in North America and the only business
feature production and distribution house as well.
World City Press has its own in-house news syndication
service, that unlike any other news feature or custom publishing
business, doesn't have to rely on the editorial calendar
of newspapers for distribution. We are the source.
Because World City Press both produces and distributes
news features in-house our rates are lower than any competitor
in the market today, when considering that every Feature
we produce is followed up by a second story at no additional
charge. Why produce a follow up story? Simple, it increases
the chances of being read and linking back to the Feature,
it increases the odds of a reader acting on the story's
message. In fact, we offer long-term news feature programs
that build on a storyline over time so as readership grows,
so does the impact it creates. And because our long-term
Features and follow-up stories all link to each other, no
matter where someone enters the storyline, they can follow
all of the stories we've published.
Low rates, double the publication exposure and with it
comes our ability to syndicate in-house while guaranteeing
exposure in the largest independent online news network
in North America makes World City Press the best value for
any company looking to expand its brand.
Every customer has a story to tell, whether its about their
product or the business itself. To write about it means
getting readers to look at a company or its products and
act. The art in writing a feature story is in listening
to what a customer is hoping to achieve and finding a way
to make it interesting - both for publishers who might display
the story and the readers they want to reach. A customer
can't do it, nor can the copywriter, it takes a media brand
specialist who knows how to guide the feature production
process so it fulfills a customer's goals while making it
appealing to publishers so they'll want to display it.
Once a news feature is ordered, World City Press assigns
a skilled media brand specialist who works as a communicator
to interpret our customers' goals, driving the entire news
feature campaign from start to finish - while reporting
on those results in order to measure the effectiveness of
every news feature campaign we manage.
It's that listening process that produces measurable results
and perhaps why our renewal rates are so high.
World City Press doesn't write stories, we interpret them
in such a way that readers find them interesting enough
to trust what they've read and act upon it. Isn't that what
they're supposed to do? We think so!
Small Business Specialists
World City Press prides itself on being able to build reader
awareness for small businesses by producing feature stories
in a business editorial format while the story lead is often
a broad news topic of interest to editors who don't mind
displaying that news even though the company featured isn't
some major brand.
The art in producing business features lies in architecturally
fashioning a story about a topic other publishers are writing
about in the news and matching that lead format while introducing
the small business in such a way as to create reader identification
and trust, branding the business alongside its larger peers.
The end result is news that can promote a small business.
Most small companies struggle to be seen and often they're
just as newsworthy as their larger peers, only publishers
follow a simple premise in quoting some executive from a
larger, more well-known company, thinking it more newsworthy
and of interest to their readers. But if you supply a publisher
with the opportunity to post a ready-made feature on the
same topic copyright free, chances are, quite a few of them
will accept it rather than produce it themselves or in many
cases, buy it from a news agency.
A Backbone to Social Networking - Be The Buzz
Social networking is all the buzz and while the desire
may be to develop social chatter about a business or its
products, you can't expect a small team of people making
posts on the more popular social networking sites to carry
off a wave of social comments from the public. You need
a catalyst to build upon, and nothing works better than
World City Press' news features - especially when combining
it with our powerful and far-reaching Custom News Channel
media program which displays those headlines across hundreds
of top-brand news and financial websites.
People trust what they read in the news more than anything
else - and we have the Media
Briefs to back that up - which compare our media programs
to recent studies like 'How Long-Term Media Campaigns Affect
Outcomes', or 'How Effective are Online Articles' - and
So if news is the cornerstone of building trust with readers,
then World City Press' news features can be the catalyst
to a social networking approach that can build on a company's
brand, or in some cases, combat negative perceptions of
a business or its products, depending on the needs of a
The value of news features is to build awareness and trust
while branding either the business itself or its products
or services. So the impact of using news feature campaigns
as part of a social networking development may add to measurable
response rates, especially when long-term news feature campaigns
are planned in order to keep the buzz going.
What it Costs and How We Can Help
Please call us at the number shown below for a Rate Sheet
as well as a free, in-depth consultation on how World City
Press can feature your company in the news. You can also
download PDF files that describe our News
Feature and Custom
News Channel programs for small business before you