Web Pioneer Enters Online Publishing Arena
San Bernardino - May 1, 2009 - Pioneer Web developer, Brandon
Piddington, today announced plans for the formation of a
holding company in order to enter the lucrative online publishing
arena through a rollup strategy.
With ad rates having dropped considerably since the onslaught
of the recession, many web publishers have felt the sting
of declining advertising rates while at the same time seeing
their business models stagger in the face of declining revenues.
"That," says Piddington, "created some great
"Technology alone is not the answer, but there is
ample opportunities to combine publisher sites in a network
approach that would streamline operations while cutting
costs," Piddington explained.
The trick, explained Piddington, is to find the right properties
where key management will not only stay in place but add
to the whole in building a network approach to web publishing.
While newspapers have been folding in the face of ever
declining circulation, their adaption to the Internet still
leaves them vulnerable in the face of an ever-changing web
landscape. The few that have adapted to the Internet well
enough to find value in their web properties still cannot
generate sufficient revenue to replace their print publications
which supported operations. Magazine publishers are even
worse off having relied upon local ad sales as subscription
rates decline and their websites remain under utilized.
Even the Associated Press has come up against their core
newspaper members who are finally beginning to question
whether AP is a member-driven organization or competing
against them in their own markets.
"One only has to look at the deal AP, Reuters, the
Canadian Press Association and AFP struck when they entered
into a deal to display their content on Google News' site.
When that agreement became affective, oddly, months after
being signed, Google dropped hundreds of publishers' content
dubbing it 'duplicate' content on the very day the agreement
was enforced. While that traffic wasn't much, for those
AP member publishers to have their 'member-owned' source
replace them - even when the stories themselves were AP
produced, it affected those publishers dramatically at a
time when every unique visitor mattered the most,"
said Piddington. "To that end, there are lots of opportunities
to develop content partnerships."
15, 2009 - World City Press, Inc. acquires three online
news networks, creating the largest independent online news
network in North America.
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