WCP Launches 'Syndicate My News' Agency-Oriented Marketing
RENO - August 21, 2009 - World City Press (WCP) unveiled
its new site (SyndicateMyNews.com)
designed for showcasing news features as the broad news
publisher ratcheted up its marketing efforts in the growing
corporate and product branding arena. But while the Site
serves up rarely seen business feature editorial stories,
behind the public showcase lies an extensive suite of media
services being made available to IR and PR agencies.
"We understand news production and we also know how
to reach readers in as competitive a publishing arena as
the Internet," said World City Press President Brandon
Piddington. "So when we decided to expand our media
services to include corporate and product branding, it only
made sense that we hand over the marketing reigns to agencies
that work with the businesses our services cater to."
World City Press is the only business
feature production house in North America with a built-in
ability to dispatch those stories to the market through
its recently acquired news networks in the USA, CA and UK.
"While the news feature production and distribution
market is quite competitive on the product branding side,
there is virtually none of them serving businesses due to
their inability to get the stories picked up based on publishers'
editorial calendars," said Piddington. "Today,
the demand for IR awareness campaigns have grown, but with
no resources available, agencies face a daunting task in
finding ways to bring attention to their customers' businesses
quickly - and in a cost-effective manner that they can actually
measure. These are exactly the roles World City Press fulfills,
explained Piddington - we're their 'media architects'."
The Agency portion of Syndicate My News is geared toward
providing the marketing material needed, describing the
various media services available. But there is also a host
of Media Briefs
which blend WCP's products with proven studies on long-term
news campaign effects on business results, how effective
news features can be in building confidence and trust and
more. Those Briefs, explained Piddington, basically show
how our media services stack up against some of the top
studies and if the Agencies want to know more, they'll even
find the actual studies they were compared to. Of course
alongside the marketing material are conveniently placed
links to our own case studies from the larger of the three
news networks' parent company that WCP acquired in May and
the related Media Briefs.
A custom Order Form was built which makes communications
error proof when confirming a PO before an invoice is generated
in that it delivers a personalized email to the customer
that lists the media services being ordered which they must
confirm by replying to the email before an invoice is sent.
Agencies also receive a copy of the order confirmation request
for their records.
The entire Agency-oriented media program is designed to
make it as simple as possible to both present WCP's media
programs to customers, inform them of their value and confirm
orders so that WCP, the customer and their Agent are 'in
the loop'. But unlike many media programs offered by product-oriented
feature production houses, WCP goes the extra mile by assigning
each customer a media brand specialist who sees the project
through from concept to execution so the campaign goes off
without a hitch and delivers as high an ROI as possible,
making the campaign both seamlessly measurable and cost-effective.
"Our best testimonial is when a customer renews,"
said Piddington. "So we take great care in treating
every customer with as high a level of commitment to our
work as possible."
The Agency program is being made available to Agencies
who primarily serve customers in the United States and Canada,
or those foreign agencies who are looking for a guiding
hand in bringing their customers into the North American
For information on becoming an Agency of Record - or Representative,
please contact Eric Stevenson at 775.641.0362.
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