WCP Partners with NewsBlaze, Expands News Network
Sacramento - Oct 27, 2009 - NewsBlaze, LLC a hybrid among
online news publications, has joined the World City Press
(WCP) news network as a syndicate partner under which the
two online news publishing organizations are sharing stories
across their networks while promoting joint marketing opportunities
"We see Newsblaze.com fitting into our family of news
network websites very well," said WCP Publishing Editor,
Eric Stevenson. "Our relationship from the beginning
is proving to be profitable for both organizations."
"NewsBlaze.com has been looking to expand its publisher
relationships in strengthening our content and brand,"
said NewsBlaze LLC founder and publishing editor, Alan Gray.
"The opportunity to work together with WCP has great
potential and we hope it becomes an example to other publishers
who might join our cooperative approach to publishing online."
Newsblaze.com syndicates stories to 50 small town newspaper
sites within its own news network as well as close to a
million unique readers a month on its parent website. The
media services Newsblaze.com offers are accented by the
services WCP provides, giving both publishing companies
more revenue generating capabilities.
Newsblaze.com is also an online press release service and
by opening up all three online news networks under WCP's
control, Newsblaze.com's press releases now have an unparalleled
ability to reach a broader audience without incurring additional
fees. WCP's business news feature program is also enjoying
a broader exposure through NewsBlaze LLC's syndicate with
stories being rewritten for those markets, again, at no
additional cost to WCP's agency customers.
WCP hopes to expand its publisher syndicate in a similar
fashion as with NewsBlaze LLC on the basis of sharing content,
expanding media services and potentially online advertising
sales. Plans call for developing a more sophisticated hosted
news solution which WCP's syndicate partners can benefit
from through third-party sites that would sign up for this
unique custom news display solution. Sites being targeted
for the program either receive free news to display and
in cases where their traffic is high enough, ad space is
shared on the hosted page from their site which acts as
a template to serve up the stories without the visitor feeling
like they've left their site. Those WCP syndicate partners
who participate share in the revenue those page views generate
from a shared master database, or pooled-content approach.
"We've spent several years beta-testing a hosted news
solution and found that traffic can vary greatly depending
on the type of website and news category they chose to display,"
said Stevenson. "After sharing our plans with Alan's
publishing company we found that the technological skills
NewsBlaze LLC brings to the table are able to advance our
traffic-generating program tremendously. We're very excited
to have NewsBlaze LLC as a partner in moving forward with
our growth strategy."
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